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Monday 9am - 5pm Tuesday 9am - 7pm Wednesday 9am - 5pm Thursday 9am - 7pm Friday 9am - 5pm

The Rural Outreach Center

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East Aurora, NY
The Rural Outreach Center

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Our mission is to eradicate rural poverty in Western New York. We assist, empower, and elevate our Participants to self-sufficiency.

We provide counseling for adults in grief and loss, trauma, and other mental health issues, as well as play therapy for children experiencing a wide variety of stressors, including trauma, grief and loss, divorce, and difficulties with social interactions. We operate a Redistribution Center for furniture and appliances. Call 716-777-4007 for more information. We support individuals living in rural poverty through a variety of programs. Go to http://theroc.co for complete information.

10/29/2026

Turns out today was - Halloween edition! We can always count on Lisa and Nichole to surprise us!

10/29/2026

Fidelis Care will be at The ROC on November 2nd from 9AM-3PM for your open enrollment needs! Have your questions answered or enroll with new coverage. All are welcome to attend. Appointments will be available on a first come, first served basis.

10/29/2026

Erie County will be at The ROC on Monday, November 2nd to help with HEAP applications! ECLIPSE, WNY Clean Energy Hub, and local utility companies will be here as well.

Stop in between 9-4 to meet with representatives, ask questions, and fill out applications.

Join us on November 2nd for HEAP application assistance, resources for utility assistance, & so much more! Whether you have a simple question or want help with an application, representatives from these agencies will be on hand to offer their support.
This event is appointment only. You will make your appointment when you arrive at The ROC day-of. Be sure to bring all the paperwork you'll need!
Agencies will be available between 9am-4pm.

10/28/2026

What a night! Thank you to everyone who joined us for ROCtober - we hope you enjoy these great photos of everyone enjoying the evening!

10/27/2026

Thank you for an amazing (and successful) ROCtober 2026!

From all of us at The Rural Outreach Center, thank you for making this year's ROCtober a fantastic evening! It's one thing to say we have a great community, but to get to see that community in action is something truly special. Thank you to everyone who came out to celebrate with us. Your support makes a difference.

Thank you to Elm Street Bakery for hosting us - as always, the food was outstanding!

We would also like to thank General Riley House, Wayland Brewing Company, Reed’s W**es & Liquors, ValVal W**e Imports, Justin and Becca Kocent, and Ace Flag & Visual Promotion for their generous support.

Thank you to our amazing sponsors: Highmark Blue Cross Blue Shield, Hartloff Benefit Solutions, Patriot Growth Insurance Services, Paul Babbitt & Judith Van Nostrand, Rick & Kim Brooks, The ROC Board, JBM, American Legion Post 362, Chris Barusic, John Clapp, Martin Link, The ROC Staff, and VFW Post #205.

Thank you to our silent auction and w**e pull donors - the businesses and individuals who helped create such a magical evening.

Thank you to our volunteers, committee members, ROC board members, and ROC staff members.

10/24/2026

ROCtober is just one night away! We've got a fantastic night planned for you:
✅Food by Elm Street Bakery and drinks from Wayland Brewing Company & Reed's W**es & Liquors
✅Live music by Becca and Justin Kocent
✅A w**e pull featuring more than 100 bottles to choose from plus the opportunity to win gift cards!
✅A silent auction featuring 70 packages - there's something for everyone!

Didn't get your ticket yet? Tickets will be available at the door for $65. We'll have raffle tickets too.

We hope to see you there!

As a bonus - the weather looks perfect!

10/23/2026

Thank you so much to our Community Partner sponsors for ROCtober 2026!

American Legion Post 362
Chris Barusic - Licensed Associate Real Estate Broker at Howard Hanna
John Clapp - Licensed Real Estate Salesperson at Howard Hanna
Martin Link - Wells Fargo, Retired
ROC Staff
VFW Post 205

10/23/2026

A big thank you to our ROCtober Assist Sponsors for their support!

Patriot Growth Insurance Services, LLC
Paul Babbitt and Judith Van Nostrand
Rick & Kim Brooks
The ROC Board
JBM

Address

730 Olean Road
East Aurora, NY
14052

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 7pm
Wednesday	9am - 5pm
Thursday	9am - 7pm
Friday	9am - 5pm

Telephone

+17162402220

Website

https://theroc.co/

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