Department of Agricultural Marketing and Co-operatives, RGoB

Department of Agricultural Marketing and Co-operatives, RGoB Department of Agricultural Marketing and Cooperatives (DAMC) was established in October 2009.

๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐จ๐ง ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐’๐ญ๐š๐ง๐๐š๐ซ๐ ๐ˆ๐ง๐ฌ๐ญ๐š๐ฅ๐ฅ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐ง๐  ๐Œ๐š๐ง๐ฎ๐š๐ฅ ๐Ÿ๐จ๐ซ ๐†๐ซ๐ž๐ž๐ง๐ก๐จ๐ฎ๐ฌ๐ž ๐’๐จ๐ฅ๐š๐ซ ๐ƒ๐ซ๐ฒ๐ž๐ซThe Department of Agricu...
15/09/2026

๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐จ๐ง ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐’๐ญ๐š๐ง๐๐š๐ซ๐ ๐ˆ๐ง๐ฌ๐ญ๐š๐ฅ๐ฅ๐š๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐Ž๐ฉ๐ž๐ซ๐š๐ญ๐ข๐ง๐  ๐Œ๐š๐ง๐ฎ๐š๐ฅ ๐Ÿ๐จ๐ซ ๐†๐ซ๐ž๐ž๐ง๐ก๐จ๐ฎ๐ฌ๐ž ๐’๐จ๐ฅ๐š๐ซ ๐ƒ๐ซ๐ฒ๐ž๐ซ

The Department of Agricultural Marketing and Cooperatives, Minsitry of Agriculture and Livestock is conducting three day Workshop on Development of Standard Installation and Operating Manual for Greenhouse Solar Dryer at Bumthang from 15th -17th September 2026. The Workdshop is attended by Technical Officials of Food Processing and Engineering Section from National Post Harvest Center, Paro and Sub-Centres; Pema Gatshel, Mongar, Zhemgang and Dagana.

During the workshop, it will provide an opportunity for the participating technical officials to collectively review the existing design and standardized approach for installation and operation of greenhouse solar dryer.

The workshop is intended to Develop a Standardized Technical Manual 2026 to guide beneficiaries and technical personnel on the proper installation, operation, maintenance, and safe use of Greenhouse Solar Dryers in the future. The manual will serve as a practical reference document to ensure consistency in installation and operation of the dryers, & proper maintenance by the beneficiaries and relevant stakeholders. This workshop is funded through GoI-PTA project.
Indian Embassy, BhutanNational Post Harvest CenterMinistry of Agriculture and Livestock, Royal Government of Bhutan

๐๐ก๐ฎ๐ญ๐š๐ง๐ž๐ฌ๐ž ๐…๐ซ๐ž๐ฌ๐ก ๐•๐ž๐ ๐ž๐ญ๐š๐›๐ฅ๐ž๐ฌ ๐š๐ง๐ ๐…๐ซ๐ฎ๐ข๐ญ๐ฌ ๐’๐š๐ฅ๐ž๐ฌ ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐…๐จ๐ซ๐ฆ๐š๐ฅ๐ข๐ฌ๐ž๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐Œ๐จ๐”10 Sept. Pasir Panjang Wholesale Centre, ...
10/09/2026

๐๐ก๐ฎ๐ญ๐š๐ง๐ž๐ฌ๐ž ๐…๐ซ๐ž๐ฌ๐ก ๐•๐ž๐ ๐ž๐ญ๐š๐›๐ฅ๐ž๐ฌ ๐š๐ง๐ ๐…๐ซ๐ฎ๐ข๐ญ๐ฌ ๐’๐š๐ฅ๐ž๐ฌ ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐…๐จ๐ซ๐ฆ๐š๐ฅ๐ข๐ฌ๐ž๐ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐Œ๐จ๐”

10 Sept.

Pasir Panjang Wholesale Centre, Singapore

In a significant step towards strengthening Bhutanโ€™s agricultural exports and expanding market access in Singapore, a MoU was signed today between Zenxin Organics, Singapore, and Nob Bhutan Pvt. Ltd., Bhutan.

The MoU was signed by Mr. Sengyee Tai, Executive Director of Zenxin Organics, and Mr. Chencho, Chief Executive Officer of Nob Bhutan Pvt. Ltd.

The signing is an important milestone for Bhutanโ€™s private sector, as a Bhutanese agricultural exporter formally establishes a partnership with a Singapore-based distributor of fresh fruits and vegetables. Zenxin has operations across Singapore and Malaysia and an extensive retail network, providing an important platform for Bhutanese produce to reach consumers in these markets.

Under the partnership, Nob Bhutan will supply LOAS-certified fresh agricultural produce, including potatoes, garlic and other spices, with additional products to be introduced based on market demand and orders from Zenxin.

Bhutanese organic potatoes and garlic have already begun reaching retail outlets in Singapore. With the formalisation of this partnership, the range and volume of Bhutanese fresh produce entering the Singapore market are expected to grow progressively, creating new opportunities for Bhutanese farmers and exporters.

The DAMC continues to support and facilitate private-sector initiatives that connect Bhutanese farmers and agricultural enterprises with international markets. Such partnerships are important in diversifying Bhutanโ€™s export destinations, creating higher-value markets for Bhutanese produce, increasing farm incomes, and contributing to the achievement of the targets of the current Five-Year Plan.

Zenxin Organic Food Malaysia Ministry of Agriculture and Livestock, Royal Government of Bhutan

๐ˆ๐‚๐’ ๐Ž๐ซ๐ข๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง, ๐ƒ๐จ๐œ๐ฎ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ๐“๐ซ๐š๐ข๐ง๐ข๐ง๐  ๐š๐ง๐ ๐๐ซ๐ž๐ฅ๐ข๐ฆ๐ข๐ง๐š๐ซ๐ฒ ๐€๐ฎ๐๐ข๐ญ ๐Ÿ๐จ๐ซ ๐ƒ๐ก๐ฎ๐ซ-๐“๐š๐ง๐๐ข๐ง๐ ๐š๐ง๐  ๐†๐จ๐ง๐ญ๐ก๐จ ๐†๐ˆ ๐‚๐จ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž, ๐๐ฎ๐ฆ๐ญ๐ก๐š๐ง๐ .A four...
10/09/2026

๐ˆ๐‚๐’ ๐Ž๐ซ๐ข๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง, ๐ƒ๐จ๐œ๐ฎ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ๐“๐ซ๐š๐ข๐ง๐ข๐ง๐  ๐š๐ง๐ ๐๐ซ๐ž๐ฅ๐ข๐ฆ๐ข๐ง๐š๐ซ๐ฒ ๐€๐ฎ๐๐ข๐ญ ๐Ÿ๐จ๐ซ ๐ƒ๐ก๐ฎ๐ซ-๐“๐š๐ง๐๐ข๐ง๐ ๐š๐ง๐  ๐†๐จ๐ง๐ญ๐ก๐จ ๐†๐ˆ ๐‚๐จ๐จ๐ฉ๐ž๐ซ๐š๐ญ๐ข๐ฏ๐ž, ๐๐ฎ๐ฆ๐ญ๐ก๐š๐ง๐ .

A four-day Internal Control System (ICS) Orientation, Documentation Training and Preliminary Audit was successfully conducted from 7โ€“10 September 2026 for the Dhur-Tandingang Gontho GI Cooperative.

A total of 65 cooperative members participated in the training, which aimed to strengthen the cooperativeโ€™s capacity in ICS implementation, GI conformity, documentation, internal control and compliance with relevant requirements.

The program was conducted with funding support from FAO Bhutan, technical support from the Bhutan Food and Drug Authority (BFDA), and in collaboration with the Department of Agriculture (DoA) and the Department of Media, Creative Industry and Intellectual Property (DoMCIIP).

The initiative is an important step towards strengthening the cooperativeโ€™s internal systems and ensuring conformity with the requirements for the Geographical Indication (GI) certification and internal control system for Dhur-Tandingang Gontho. Department of Agriculture, Royal Government of Bhutan FAO Bhutan Department of Media, Creative Industry & Intellectual Property Bhutan Food and Drug Authority

๐‚๐š๐ฉ๐š๐œ๐ข๐ญ๐ฒ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ๐ฆ๐ž ๐จ๐ง ๐๐ซ๐š๐ง๐๐ข๐ง๐ , ๐๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐š๐ง๐ ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐๐ž๐ ๐ข๐ง๐ฌ ๐ข๐ง ๐“๐ซ๐จ๐ง๐ ๐ฌ๐š๐“๐ซ๐จ๐ง๐ ๐ฌ๐š, ๐Ÿ• ๐’๐ž๐ฉ๐ญ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”The D...
07/09/2026

๐‚๐š๐ฉ๐š๐œ๐ข๐ญ๐ฒ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐๐ซ๐จ๐ ๐ซ๐š๐ฆ๐ฆ๐ž ๐จ๐ง ๐๐ซ๐š๐ง๐๐ข๐ง๐ , ๐๐š๐œ๐ค๐š๐ ๐ข๐ง๐  ๐š๐ง๐ ๐ƒ๐ข๐ ๐ข๐ญ๐š๐ฅ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐๐ž๐ ๐ข๐ง๐ฌ ๐ข๐ง ๐“๐ซ๐จ๐ง๐ ๐ฌ๐š

๐“๐ซ๐จ๐ง๐ ๐ฌ๐š, ๐Ÿ• ๐’๐ž๐ฉ๐ญ๐ž๐ฆ๐›๐ž๐ซ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”

The Department of Agricultural Marketing and Cooperatives (DAMC), with support from the EU-funded Technical Assistance for Agrifood Systems (EU-TAAS) Project, implemented by the Food and Agriculture Organization of the United Nations (FAO), has commenced a five-day capacity-building programme on โ€œBranding, Packaging, Digital Marketing and Market Readiness for Agrifood Enterprisesโ€ in Trongsa Dzongkhag. The programme will run from 7โ€“11 September 2026. The inaugural session was graced by the Director, DAMC.

The programme brings together 32 participants (11 female and 21 male), comprising representatives from agrifood enterprises, farmer groups and cooperatives, the National Post Harvest Centre (NPHC) and its sub-centres, the Regional Agricultural Marketing and Cooperatives Offices (RAMCOs), the Bhutan Food and Drug Authority (BFDA) under the Ministry of Health, and the Bhutan Standards Bureau (BSB) and the Department of Media, Creative Industry and Intellectual Property (DoMCIIP), both under the Ministry of Industry, Commerce and Employment.

The training is being conducted to strengthen the capacity of agrifood enterprises and cooperatives to effectively use branding, packaging, digital marketing and quality assurance systems to improve product competitiveness, market access and enterprise sustainability.

DAMC has supported selected agrifood enterprises through various initiatives, including branding, rebranding, packaging and label design, prototype development and website development. Under the EU-funded Productive and Inclusive Sustainable Rural Agricultural and Food Systems (EU-PISRAF) Project, 16 agrifood enterprises have received such support. Similarly, under the EU-TAAS Project, four cooperatives have been supported in Geographical Indication (GI) registration.

The five-day programme will cover practical areas including brand positioning and storytelling, packaging and labelling, trademark registration and intellectual property protection, Geographical Indications, digital marketing and website management, food standards and certification, business planning and financial management.

The programme also provides a platform for participants to exchange experiences, build networks and identify practical approaches to strengthening their products and businesses.

Through this initiative, DAMC and its partners aim to help agrifood enterprises better communicate the value and identity of their products, respond to market requirements, strengthen their market presence and ultimately contribute to a more competitive, market-oriented and sustainable agrifood sector in Bhutan.
Ministry of Agriculture and Livestock, Royal Government of BhutanFAO Bhutan

๐Ÿ“ข CALL FOR EXPRESSION OF INTEREST (EOI)
31/08/2026

๐Ÿ“ข CALL FOR EXPRESSION OF INTEREST (EOI)

๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง๐ข๐ง๐  ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‹๐ข๐ง๐ค๐š๐ ๐ž๐ฌ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐Œ๐š๐ซ๐ค๐ž๐ญ-๐‹๐ž๐ ๐‚๐จ๐ง๐ญ๐ซ๐š๐œ๐ญ ๐…๐š๐ซ๐ฆ๐ข๐ง๐ ๐Ÿ๐Ÿ“โ€“๐Ÿ๐Ÿ• ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”The Regional Agricultural Marketing Di...
28/08/2026

๐’๐ญ๐ซ๐ž๐ง๐ ๐ญ๐ก๐ž๐ง๐ข๐ง๐  ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‹๐ข๐ง๐ค๐š๐ ๐ž๐ฌ ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐Œ๐š๐ซ๐ค๐ž๐ญ-๐‹๐ž๐ ๐‚๐จ๐ง๐ญ๐ซ๐š๐œ๐ญ ๐…๐š๐ซ๐ฆ๐ข๐ง๐ 
๐Ÿ๐Ÿ“โ€“๐Ÿ๐Ÿ• ๐€๐ฎ๐ ๐ฎ๐ฌ๐ญ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ”
The Regional Agricultural Marketing Division (RAMD), Department of Agricultural Marketing and Cooperatives (DAMC), has strengthened its efforts to promote market-led production and direct farmerโ€“buyer linkages by facilitating contract farming arrangements between farmer cooperatives and a buyer.

As part of this initiative, RAMD successfully facilitated a market linkage between the Gangtey and Phobjikha potato cooperatives and Nob Bhutan Private Limited. Under the one-year contract farming arrangement, Nob Bhutan Private Limited has committed to procure 500 metric tonnes (MT) of potatoes from each cooperative, amounting to a combined commitment of 1,000 MT, subject to the agreed quality and contractual terms.

The agreement provides for a floor price of Nu. 17 per kg for large and medium-sized potatoes, offering farmers greater price certainty while reducing their exposure to market fluctuations.
In a similar effort, RAMD also facilitated a linkage between garlic farmers of Ridha Village, Dangchu Gewog, and Nob Bhutan Private Limited. Under the arrangement, the company has agreed to purchase the farmerโ€™s entire production during the year at a pre-agreed floor price of Nu. 110 per kg for large and medium-sized garlic and Nu. 50 per kg of small sized garlic. This provides farmers with an assured price with ready market.

The agreement may be renewed upon expiry, subject to satisfactory performance, service delivery and mutual agreement between the contracting parties.

These initiatives reflect DAMCโ€™s continued shift towards a market-led approach to agricultural production. Through such contract farming and market linkages, the Department aims to reduce market uncertainty, minimise marketing risks and create more sustainable income opportunities for farmers.

๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐‚๐„๐Ž๐ฌ ๐จ๐Ÿ ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐ž๐ ๐ข๐ง ๐€๐ ๐ซ๐ข๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐š๐ฅ ๐š๐ง๐ ๐‹๐ข๐ฏ๐ž๐ฌ๐ญ๐จ๐œ๐ค ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ 13 August: PDC, Tsirang The DAMC facilita...
14/08/2026

๐’๐ž๐ฌ๐ฌ๐ข๐จ๐ง ๐ฐ๐ข๐ญ๐ก ๐‚๐„๐Ž๐ฌ ๐จ๐Ÿ ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ ๐ข๐ง๐ฏ๐จ๐ฅ๐ฏ๐ž๐ ๐ข๐ง ๐€๐ ๐ซ๐ข๐œ๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐š๐ฅ ๐š๐ง๐ ๐‹๐ข๐ฏ๐ž๐ฌ๐ญ๐จ๐œ๐ค ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ 

13 August: PDC, Tsirang

The DAMC facilitated to bring together 4 CEOs of the SoEs to interact with the EDMOs on agricultural and livestock marketing and linkages.

๐๐ก๐ฎ๐ญ๐š๐ง ๐€๐ ๐ซ๐จ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐ž๐ฌ ๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ (๐๐€๐ˆ๐‹)

The CEO of BAIL, Mr. Sherab Namgay, highlighted their role in transforming locally produced commodities into value-added products, creating reliable markets and better incomes for farmers.

Working with more than 3,000 partner farmers, BAIL is focusing on R&D, innovative processing, product diversification, improved packaging, and stronger farmer-market linkages. Its efforts also include import substitution, sustainable packaging, and promoting Brand Bhutan through quality agro-products.

๐…๐จ๐จ๐ ๐‚๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐๐ก๐ฎ๐ญ๐š๐ง ๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ (๐…๐‚๐๐‹)

The CEO of FCBL, Mr. Karma Tshering, shared their ambition of reaching Nu. 10 billion by 2030, with a focus on expanding exports of high-value commodities, strengthening aggregation and trade facilitation, promoting local products, and expanding premium retail spaces for Bhutanese agri-products and youth entrepreneurs. Digital transformation through the upcoming Druk Food sales app and ERP system was also highlighted. EDMOs were encouraged to identify export-ready farmers, import-substitute products, and promising young entrepreneurs.

๐…๐š๐ซ๐ฆ ๐Œ๐š๐œ๐ก๐ข๐ง๐ž๐ซ๐ฒ ๐‚๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐‹๐ข๐ฆ๐ข๐ญ๐ž๐ (๐…๐Œ๐‚๐‹)

The CEO of FMCL, Mr. Throwa Tenzin, highlighted FMCLโ€™s transformation into a diversified, 100% state-owned agribusiness focused on making agriculture more productive, profitable, and prestigious. Its key areas include machinery hiring, manufacturing, aggregation and commercial/contract farming, supported by bio-fertilizer initiatives. The session emphasized mechanization, private-sector participation, value-chain development, and stronger farm-to-market linkages.

๐๐ก๐ฎ๐ญ๐š๐ง ๐‹๐ข๐ฏ๐ž๐ฌ๐ญ๐จ๐œ๐ค ๐‚๐จ๐ซ๐ฉ๐จ๐ซ๐š๐ญ๐ข๐จ๐ง ๐‹๐ญ๐ (๐๐‹๐ƒ๐‚๐‹)

The CEO of BLDCL, Mr. Shankar Chhetri, highlighted BLDCLโ€™s role in strengthening Bhutanโ€™s livestock value chain from production and aggregation to processing, marketing and distribution. It identified key challenges such as inconsistent raw material supply, weak farmer engagement, limited processing capacity, inadequate cold-chain infrastructure and informal market partnerships.

To address these, BLDCL proposed modernizing its processing plant, diversifying value-added products, expanding aggregators and distributors across all 20 Dzongkhags, strengthening contract farming and improving farmer support through insurance and financing schemes, with the long-term aim of achieving national market leadership and entering export markets.

For the first time, the DAMC have been able to facilitate the interaction between the SoEs involved in agriculture and livestock marketing. Most participants found the session extremely useful and enriching.

Ministry of Agriculture and Livestock, Royal Government of Bhutan Bhutan Livestock Development Corporation Limited Food Corporation of Bhutan Ltd. Farm Machinery Corporation Limited Bhutan Agro Industries Limited

๐‹๐ž๐š๐ซ๐ง๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐€๐ ๐ซ๐ข๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐„๐ง๐ญ๐ซ๐ž๐ฉ๐ซ๐ž๐ง๐ž๐ฎ๐ซ๐ฌ ๐š๐ง๐ ๐€๐ ๐ ๐ซ๐ž๐ ๐š๐ญ๐จ๐ซ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ (๐€๐†๐)PDC, Tsirang 12 August At the EDMO Capacity Buildi...
12/08/2026

๐‹๐ž๐š๐ซ๐ง๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐€๐ ๐ซ๐ข๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐„๐ง๐ญ๐ซ๐ž๐ฉ๐ซ๐ž๐ง๐ž๐ฎ๐ซ๐ฌ ๐š๐ง๐ ๐€๐ ๐ ๐ซ๐ž๐ ๐š๐ญ๐จ๐ซ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ (๐€๐†๐)

PDC, Tsirang
12 August

At the EDMO Capacity Building and DAMC Conference in Tsirang today, the EDMOs and the Aggregator Network members from the 8 Dzongkhags have met with four Agribusiness Entrepreneurs, one being the Chairman of AGN Chhukha.

All four shared their firsthand experiences, success stories, challenges, and lessons learned, providing participants with practical insights into the realities of agricultural marketing and entrepreneurship.

๐€๐ ๐ซ๐ข-๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐๐ซ๐š๐ง๐๐ข๐ง๐  & ๐„๐ฑ๐ฉ๐จ๐ซ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ - ๐’๐จ๐ง๐š๐ฆ ๐‚๐ก๐จ๐ฉ๐ก๐ž๐ฅ, ๐‚๐’๐ˆ ๐Œ๐š๐ซ๐ค๐ž๐ญ

The session highlighted that Bhutanโ€™s key challenge is not only production but also commercialization, turning good products into consistent, market-ready, and export-ready products. The discussion emphasized strengthening quality, packaging, certification, branding, logistics, market intelligence, and buyer linkages, while moving from product showcasing towards market pe*******on and repeat commercial orders.

๐„๐ฑ๐ฉ๐จ๐ซ๐ญ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‹๐ข๐ง๐ค๐š๐ ๐ž๐ฌ ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž - ๐๐ข๐๐ฒ๐š๐ฌ๐ก ๐‚๐ก๐ก๐ž๐ญ๐ซ๐ข, ๐†๐ฎ๐ซ๐ฃ๐จ ๐‡๐ž๐ซ๐›๐š๐ฅ ๐“๐ž๐š

Sharing his export experience, Bidyash highlighted the importance of mindset, product readiness, market research, and export preparedness. Singapore was identified as an attractive market, while challenges included quality and packaging, competition, building trust, and maintaining consistency. The experience also highlighted the value of Bhutanese identity, sustainability, storytelling, and strong branding in international markets.

๐ƒ๐จ๐ฆ๐ž๐ฌ๐ญ๐ข๐œ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐‹๐ข๐ง๐ค๐š๐ ๐ž๐ฌ & ๐๐ฎ๐ฒ๐ž๐ซ-๐’๐ž๐ฅ๐ฅ๐ž๐ซ ๐€๐ ๐ซ๐ž๐ž๐ฆ๐ž๐ง๐ญ๐ฌ - ๐“๐ฌ๐ก๐ž๐ฐ๐š๐ง๐  ๐ƒ๐ž๐ฆ, ๐“๐ฌ๐ก๐ž๐ฃ๐จ๐ซ ๐„๐ณ๐š๐ฒ

Aum Tshewang of Tshejor Ezay shared the journey of Tshejor Ezay, a Bhutanese food-processing enterprise producing traditional condiments and Ezays using locally sourced ingredients. The enterpriseโ€™s linkages with farmers across Bhutan and markets in Australia, the USA, Canada, the Middle East, and Bhutan shows the potential of value addition, local sourcing, and strong buyer linkages to promote Bhutanese products.

๐€๐ ๐ ๐ซ๐ž๐ ๐š๐ญ๐จ๐ซ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค: ๐Ž๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ข๐ž๐ฌ & ๐‚๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž๐ฌ -๐“๐ฌ๐ก๐ž๐ซ๐ข๐ง๐  ๐ƒ๐จ๐ซ๐ฃ๐ข, ๐‚๐ก๐š๐ข๐ซ๐ฆ๐š๐ง, ๐€๐†๐ ๐‚๐ก๐ก๐ฎ๐ค๐ก๐š

The session on Aggregator Networks (AGN), led by Tshering Dorji, Chairman, AGN Chhukha, further provided practical insights into aggregation, market access, and supply-chain challenges, with aggregator network members also joining online to share their experiences.

Significant at the Session was also the presence of more than 50 members of Aggregator Networks from 8 Dzongkhags across the country. It showed that this process innovation in agricultural marketing, called Aggregator Networks (AGN), indeed is taking its shape and is playing a crucial role to enhance the agricultural marketing ecosystem in the country.

โ€œ๐“๐š๐ฌ๐ญ๐ž ๐๐ก๐ฎ๐ญ๐š๐งโ€ ๐๐ซ๐š๐ง๐ ๐‹๐š๐ฎ๐ง๐œ๐ก ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐›๐ฒ ๐ƒ๐ข๐š ๐๐š๐ญ๐ฎ๐ซ๐š๐ฅ๐ฌAlma House, Singapore: 8 August After the launch in Bhutan held ...
09/08/2026

โ€œ๐“๐š๐ฌ๐ญ๐ž ๐๐ก๐ฎ๐ญ๐š๐งโ€ ๐๐ซ๐š๐ง๐ ๐‹๐š๐ฎ๐ง๐œ๐ก ๐ข๐ง ๐’๐ข๐ง๐ ๐š๐ฉ๐จ๐ซ๐ž ๐›๐ฒ ๐ƒ๐ข๐š ๐๐š๐ญ๐ฎ๐ซ๐š๐ฅ๐ฌ

Alma House, Singapore:

8 August

After the launch in Bhutan held last week, โ€œTaste Bhutanโ€ was launched in Singapore at the Alma House by Dia Natural Shop. It is a new initiative by DIA Natural Shop dedicated to introducing authentic Bhutanese food and flavours to Singapore.

Visitors were introduced to a collection of carefully selected Bhutanese food products, showcasing ingredients and flavours from different parts of the country.

The response was especially heartwarming. Throughout the day, visitors shared their appreciation for the quality and authenticity of the products, with many expressing how refreshing it was to experience food with a strong sense of origin and natural flavour.

A Singaporean currently living in Canada had returned home with her family to celebrate Singaporeโ€™s birthday. After tasting the Bhutan Mountain Hazelnuts, she was genuinely surprised by their flavour and quality. She shared how remarkably tasty they were compared with the hazelnuts she had experienced in Canada, and thanked DIA Natural for bringing quality, authentic food and โ€œreal tasteโ€ back to Singapore.

For DIA Natural Shop, moments like this capture the spirit behind Taste Bhutan, reconnecting people with food that has a story, a place of origin and a genuine connection to nature.

Among the products available were:

* Mountain Hazelnuts (Hazey)
* Tshejorโ€™s Ayzey
* Chocolate Hazelnut Spread
* Mountain & Foothills Tea from Gurjo of Bhutan Blossoms
* Wild Mushroom and Tomato Risotto from Bhutan Blossoms
* Carrot & Beetroot Noodles from Finn Foods
* Matsutake Mushroom soup
* Umami Fish, Shrimp and Peanut Balichow

Ministry of Agriculture and Livestock, Royal Government of Bhutan

๐“๐ก๐ซ๐ž๐ž-๐ƒ๐š๐ฒ ๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐จ๐ง ๐ญ๐ก๐ž ๐„๐ฌ๐ญ๐š๐›๐ฅ๐ข๐ฌ๐ก๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐€๐ ๐ ๐ซ๐ž๐ ๐š๐ญ๐จ๐ซ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค ๐จ๐Ÿ ๐Œ๐จ๐ง๐ ๐š๐ซ (๐€๐†๐ ๐Œ๐จ๐ง๐ ๐š๐ซ)A three-day workshop (5โ€“7 August...
06/08/2026

๐“๐ก๐ซ๐ž๐ž-๐ƒ๐š๐ฒ ๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐จ๐ง ๐ญ๐ก๐ž ๐„๐ฌ๐ญ๐š๐›๐ฅ๐ข๐ฌ๐ก๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐€๐ ๐ ๐ซ๐ž๐ ๐š๐ญ๐จ๐ซ ๐๐ž๐ญ๐ฐ๐จ๐ซ๐ค ๐จ๐Ÿ ๐Œ๐จ๐ง๐ ๐š๐ซ (๐€๐†๐ ๐Œ๐จ๐ง๐ ๐š๐ซ)

A three-day workshop (5โ€“7 August 2026) on the establishment of the Aggregator Network of Mongar (AGN Mongar) has commenced in Mongar Dzongkhag. The workshop aims to strengthen market-oriented agricultural development and agricultural value chains with support from the RNR Jobs Project.
The workshop has brought together 21 participants, including 3 experienced aggregators from Trashigang, who will share their practical experiences on aggregator networks, market linkages, and business opportunities.

Over the three days, participants will:

1. Enhance their understanding of agricultural aggregation and market-led production;
2. Learn about opportunities under the GEF-8 Project, RNR Jobs Programme, and Productive Partnership initiatives;
3. Strengthen their knowledge of agricultural value chains, pricing mechanisms, quality standards, and export opportunities;
4. Improve digital communication skills through practical sessions on Zoom and Google Meet; and
5. Work toward the formal establishment of the Mongar Aggregator Network (AGN Mongar).

This workshop is expected to build a strong network of aggregators that will improve market access, strengthen value chain coordination, and create better income and employment opportunities for farmers and agripreneurs in Mongar Dzongkhag.

We wish all participants a successful and productive workshop.

Address

Thimphu
11001

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+9752322909

Website

Alerts

Be the first to know and let us send you an email when Department of Agricultural Marketing and Co-operatives, RGoB posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category